Harajuku Lovers fragrance being featured in the Macy's Thanksgiving Day Parade!

Thanks to Lovely Little Lamb, for this year’s annual Macy’s Thanksgiving Day Parade, there will be a Tokyo Style (Coty US, LLC) float featured, which will more than likely have our Harajuku Girls! How exciting! More details coming soon, what an honor! The characters are being featured on the parade’s site right now. Also, HARAJUKU […]

Harajuku Lovers Fragrance Photo Shoot

Behind the scenes photos from the Harajuku Lovers Fragrance ad shoot. More photos

Harajuku Lovers in the streets of Toronto!

Harajuku Lovers addd more photos to thier Flikr account of the line’s Toronto, Canada promo stop. It looks like the girls are not coming along, it’s just a “Jam Van” full of goodies and promo items. More photos

Gwen talks to Nylon about her makeup toys and bags

Remember Sweet Secrets toys from the ’80s? They were charms or animals that turned into makeup when you flipped them over. Now Gwen Stefani’s going the same way, making little dolls inspired by her Harajuku Girls that pop open to reveal a solid perfume. The set of five contains a Love, an Angel, a Music, […]

More campaigning for Harajuku Lovers fragrance coming; hitting UK soon

Gwen Stefani is bringing her signature Harajuku style to the world in a whole new way. To promote Gwen’s new fragrance line, Harajuku Lovers Fragrance, internationally acclaimed fragrance company COTY teamed up with LBi, the global marketing and technology agency, to launch a new interactive marketing campaign featuring an animated Gwen Stefani and her Harajuku […]

Gwen Stefani's Harajuku Lovers Come to Canada

Starting tonight, Gwen Stefani’s Harajuku Lovers characters Love, Angel, Music, Baby and G will be hitting the streets of Toronto and Montreal for the weekend in a special Harajuku Lovers trailer that will travel each city, sharing perfume samples and blasting Gwen’s music, so keep an eye out when wandering the downtown core! The songstress, […]

Harajuku Lovers fragrance icons added; gallery update

      I made a bunch of new icons featuring the breathtaking Harajuku Lovers ad campaign. I also went ahead and added close to 50 photos of the Harajuku Girls at thier signings at Sephora and Bloomingdales. You can also find the ads in the gallery now as well as well as promo photos of […]

Shop Your Favorite Stars' Signature Scents!

GWEN STEFANI The singer didn’t need to look far to find inspiration for her newest fragrances. Her own stylish self and ever-present quartet of Harajuku backup dancers were all she needed! And while most celebrity fragrance ads feature the star front and center, Gwen took her own path, showing up only as a candy-colored cartoon […]

Coty Stage Fragrance Lauch with Stefani; video

It takes a great event to impress beauty editors who have seen — and sampled — it all. At the April media launch of Coty Prestige’s new “Harajuku Lovers” fragrance collection, created by pop superstar Gwen Stefani, Los Angeles-based TBA Global made just such a splash. Through a mix of design, entertainment and pure creativity, […]

Karaoke on Hlfragrance Website

Hi everyone! We already told you about the new hlfragrance.com website in our last post.  Now we wanted to make sure that you know about the karaoke section. In this section, you can record your own “Harajuku Girls” karaoke video and post it for everyone to see.  Get creative with the sets, costumes and props […]

Shoppers Drug Mart smells a win with Stefani

Shoppers Drug Mart has scored another coup in the beauty sector as it continues to battle department stores over market share, inking an exclusive distribution deal for the hot-selling Harajuku Lovers fragrance collection by Gwen Stefani. Ms. Husted said the primary demographic of Harajuku Lovers is in theory girls aged 13 to 18 with a […]

Celeb Q&A: Gwen Stefani

Originally published in the October 2008 issue of Parents magazine. We’ll admit it: we have a mommy crush on Gwen Stefani. We snagged a few minutes of her time for a chat. Q. We think you’re the most stylish mom around. What’s your secret? A. I don’t have any secrets. I try to look the […]

Launch of Fragrance

It’s finally here!!! The Harajuku Lovers fragrance is now in stores. There are five scents to choose from – pick the one that speaks most directly to you. You can also order the fragrance online at www.sephora.com. Make sure to visit the new website for Harajuku Lovers fragrance! On hlfragrance.com you can receive information about […]

Harajuku Lovers on Facebook now, too

You can now find Harajuku Lovers fragrance on Facebook as well now! On thier page, you can take a quiz to find out ‘which Harajuku Girl are you?’ and participate in polls like what character is your favorite. Become a fan!

Exclusive: Harajuku Lovers message to us and new MySpace page

Harajuku Lovers posted this on our YouTube page for everyone to check out! Were really excited that the new website for Harajuku Lovers fragrance is up and running! On hlfragrance.com you can receive information about each of the fragrances, order a sample, meet the Harajuku Girls, make your own Harajuku Girls karaoke video, and visit […]