Creative Campaigns From Coty: Harajuku Lovers Fragrance

Woah! This article from dmnews.com gives us insight on how popular hlfragrance.com is. Coty Situation International fragrance com­pany Coty tapped interactive agency Syrup to create an inter­active Web site to promote the launch of fragrance line Hara­juku Lovers, which was designed in partnership with singer Gwen Stefani. A Harajuku is a Japanese girl known for […]

Pictures of upcoming Harajuku Lovers float in Macy's Day Parade

Thanks so much to Laurel for sending these in to us, but we added photos of the upcoming Harajuku Lovers fragrance float that will be featured in the Macy’s Thanksgiving Day Parade next Thursday, November 27. Ever since Gwen Stefani launched her set of five “Harajuku Lovers” fragrances earlier this summer, the faces of her […]

Harajuku Lovers fragrance being featured in the Macy's Thanksgiving Day Parade!

Thanks to Lovely Little Lamb, for this year’s annual Macy’s Thanksgiving Day Parade, there will be a Tokyo Style (Coty US, LLC) float featured, which will more than likely have our Harajuku Girls! How exciting! More details coming soon, what an honor! The characters are being featured on the parade’s site right now. Also, HARAJUKU […]

More campaigning for Harajuku Lovers fragrance coming; hitting UK soon

Gwen Stefani is bringing her signature Harajuku style to the world in a whole new way. To promote Gwen’s new fragrance line, Harajuku Lovers Fragrance, internationally acclaimed fragrance company COTY teamed up with LBi, the global marketing and technology agency, to launch a new interactive marketing campaign featuring an animated Gwen Stefani and her Harajuku […]

Coty Stage Fragrance Lauch with Stefani; video

It takes a great event to impress beauty editors who have seen — and sampled — it all. At the April media launch of Coty Prestige’s new “Harajuku Lovers” fragrance collection, created by pop superstar Gwen Stefani, Los Angeles-based TBA Global made just such a splash. Through a mix of design, entertainment and pure creativity, […]

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