DWP (Design with Purpose) is a eco-friendly fashion label that was launched in Spring 2014. Gwen teamed with denim expert Michael Glasser (founder of Seven For All Mankind and Citizens of Humanity) to attempt a “cool” and casual clothing line at a lower price point. Gwen calls DWP a “really stylish and comfortable-to-wear line”.
DWP was originally conceived as a denim collection, â€œa sustainable premium denim line that required no heat and only a gallon of water to produce. Hence, the Department of Water and Power acronym.â€ After consideration, collaborator Glasser decided to shift focus towards a modern non-denim line with key staple pieces that every woman would want. The line will focus on staples which weâ€™re used to seeing from Gwen: â€œslouchy, slightly tapered, cropped trousersâ€, â€œhigh-low tanks, motorcycle vests and cropped T-shirt stylesâ€ in patterns reminiscent to Gwenâ€™s signature snake prints, oranges, reds, blacks and whites. The collection is all made of Tencel (a flexible and environmentally friendly synthetic fiber that is made from wood pulp), which â€œmimic black leather, brushed silk or broken-in denimâ€.
WWD — “The key to DWP is the pant: a slouchy, slightly tapered, cropped trouser (reminiscent of a silhouette Stefani has long favored) made of Tencel treated with the same cutting-edge coating, dyeing and washing techniques used on premium denim. The results are soft, lightweight and drapy, with asymmetric zip-flies and cuffs that can be worn rolled up or down. Glasser notes: â€œAll you need is one pant in the world of bottoms. You can take that and rock it to the moon.â€
Named the Gwen, Drew and Leah, the treated Tencels mimic black leather, brushed silk or broken-in denim (there is actually one style made from ultrathin, light blue denim). Stefaniâ€™s influence is evident in the camouflage and snake-print versions, patterns that extend to the tops: high-low tanks, motorcycle vests and cropped T-shirt styles also made from Tencel. Other Stefani signatures include pops of orange-red and a black-and-white chevron print made by applying black coating to a white burnout fabric.”
Photos courtesy of DWP (Design with Purpose) and WWD. Click on each season to view more!