Gwen teamed up with high-end nail lacquer manufacturer OPI Products for an exclusive collection of colors and accessories in October 2013. The debut line included seven limited edition lacquers with unique names by Gwen including “Hey Baby”, “I Sing In Color”, “4 In The Morning” and a must-have signature red, “Over and Over-A-Gwen”.
The collaboration was inspired by Gwen and her appearance at the annual Met Gala held in New York in April 2013. Executive VP and Artistic Director Suzi Weiss-Fischmann for OPI decided to team up for an exclusive line of lacquers that celebrates “the role of music as a major influence in fashion” with Gwen. “With her expertise as a singer, songwriter and designer, who better to collaborate with than Gwen Stefani?” asks Weiss-Fischmann. “Known for her trademark red lips, bold eye makeup and nail art, Gwen uses beauty to accessorize her style.”
An interactive look book was launched on OPI’s official site that featured a behind-the-scenes look at Gwen’s photo shoot and campaign. An interactive app was also launched in January 2014 on iTunes which included virtual nail art and a contest component where fans could win prizes including autographed items from Gwen. The app is available for both iPhone and iPad.
The line was sold in select beauty boutiques (including Sally Beauty Supplies and Ulta) and QVC UK.
A second holiday line was released in October 2014. The 18-piece holiday collection includes reds, maroons, greens and silver and grays just in time for the festive season. On top of that, Don’t Speak, a pure 18K gold top is being sold separately alongside six limited edition GelColor lacquers and seasonal GelColor kits.
Debut spring 2014 collection; photos courtesy of OPI (January 2014).
|4 In The Morning||Hey Baby||I Sing In Color|
|In True Stefani Fashion||Love.Angel.Music.Baby.||Over and Over-A-Gwen|
|Push and Shove|
Holiday 2014 collection; photos courtesy of OPI (October 2014).
|Just Beclaus||Kiss Me — Or Elf!||I Carol About You|
|Christmas Gone Plaid||Love Is Hot and Coal||In A Holidaze|
|Cinnamon Sweet||Red Fingers and Mistletoes||What's Your Point-settia?|
|Rollin' In Cashmere||First Class Desires||Sleigh Parking Only|
|So Elegant||I'll Tinsel You In||Unfrost My Heart|
|Don't Speak||Comet in the Sky||Snow Globetrotter|
|Fashion A Bow|
Full press release courtesy of OPI. (Spring 2014)
OPI Partners with Music and Fashion Icon
Gwen Stefani to Launch Limited Edition Nail Lacquers, Featuring Breakthrough Finishes.
OPI joins celebrity partner Gwen Stefani in announcing seven new limited edition nail lacquers for 2014, featuring standout color in breakthrough finishes. Highlights from the collection include a bold red lacquer that pays homage to Gwen’s signature lipstick, a new semi-matte satin finish in shades of gold and black, and a mirrored chrome paired with a special base coat.
Inspired by the 2013 Metropolitan Museum Costume Institute Gala that featured the theme “Punk: Chaos to Couture,” OPI Executive VP and Artistic Director Suzi Weiss-Fischmann decided to create a collection of lacquer celebrating the role of music as a major influence in fashion. “With her expertise as a singer, songwriter and designer, who better to collaborate with than Gwen Stefani?” asks Weiss-Fischmann. “Known for her trademark red lips, bold eye makeup and nail art, Gwen uses beauty to accessorize her style.”
Gwen’s signature red OPI hue – Over & Over A-Gwen – is available in a boxed set, which includes Swarovski black crystals and silver, gold and pewter studs in bar, square, diamond and circle shapes for creating unique nail designs, as well as nail glue for easy application. Love.Angel.Music.Baby. and 4 in the Morning feature a new, semi-matte satin finish designed to be worn without top coat. Push and Shove, a bold chrome hue, is also worn without top coat but requires a special complimentary base coat – Lay Down that Base. One thin coat of Lay Down that Base topped with two thin coats of Push and Shove yields an intense, mirrored finish. The collection is rounded out with two glossy crème lacquers and one sparkly glitter shade: Hey Baby, I Sing in Color, and In True Stefani Fashion.
“OPI wanted to create a collection as dramatic, diverse and glamorous as its namesake,” adds Weiss-Fischmann. “With crème and glitter hues, new satin matte texture, a mirrored chrome and SWAROVSKI ELEMENTS, Gwen Stefani by OPI presents the latest in pigments and finishes, while combining elements of haute couture and street fashion.”
Gwen Stefani by OPI includes the following seven limited edition nail lacquers:
– Hey Baby
– I Sing in Color
– 4 in the Morning
– In True Stefani Fashion
– Push and Shove* and
– Over & Over A-Gwen**
Gwen Stefani by OPI nail lacquers contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide™ Brush for the ultimate in application. This promotion will be available beginning January 2014 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $9.00 ($10.95 CAN) suggested retail for each nail lacquer. The boxed set including Over & Over A-Gwen and SWAROVSKI ELEMENTS will retail for $14.95 ($18.95 CAN).
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!
*Must be worn with Lay Down that Base, which is complimentary when purchasing Push and Shove
**Sold only in a boxed set including SWAROVSKI ELEMENTS
Full press release courtesy of OPI. (Holiday 2014)
OPI announces the launch of 18 new limited edition holiday nail lacquers inspired by No Doubt singer/songwriter and L.A.M.B. designer Gwen Stefani. This seasonal collection includes an assortment of red, maroon, burgundy, and forest green hues, along with shimmer-packed silver, gold and black shades. “During the holiday season, women adopt a more glamorous beauty look,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador. “OPI’s 18 new shades are inspired by Gwen’s ey, sophisticated style. There are several rich, warm reds – Gwen’s signature color – deep, jewel-toned amethyst, garnet and emerald, as well as silver and gold. I recommend wearing these festive nail lacquers to instantly accessorize party dresses and elegant winter-wear.
“Gwen Stefani Holiday for OPI also includes an array of unique glitters in shades of black and white, with iridescent and chrome accents,” adds Weiss-Fischmann. “The holidays are all about indulgence, and these sparkly shades epitomize luxury!”
Gwen Stefani Holiday includes the following:
This magnificent maroon came into my life just in the “nick” of time.
Kiss Me – or Elf!
There’s no denying the allure of this amorous red violet.
I Carol About You
I just fa-la-la-la-love this deep royal purple!
Christmas Gone Plaid
I sure am plaid I found this tree-mendous forest green.
In a Holidaze
I’m dizzy-in-love with this maroon beauty.
Love is Hot and Coal
Turn the heat up with this deep grayish brown.
Fashion a Bow
So busy – all tied-up today loving this bright reddish-orange!
Sugar and spice…this deep, warm red is everything nice.
What’s Your Point-settia?
So what if I think this is the one truly perfect holiday red?
Red Fingers & Mistletoes
This smooch-worthy red shimmer is holiday-perfect.
First Class Desires
This mélange of gold and eggplant shimmer is #1 on my wish list.
Sleigh Parking Only
Tell the valet to take good care of this exclusive dark burgundy.
Rollin’ in Cashmere
Wooln’t you just love wearing this warm, luxurious gold?
Unfrost My Heart
The shimmery cool glamour of this gleaming silver is beyond hot!
I’ll Tinsel You In
Black and white confetti and fine glitter adorn this ornamental glitter.
Shake up your world with this glitter swirling with white and rainbow flakes.
Comet in the Sky
Iridescent beams and midnight black create cosmic art in this glitter.
Black and chrome confetti add sophisticated drama to this glitter.
OPI announces the release of Don’t Speak Pure 18K Gold Top Coat, inspired by No Doubt singer/songwriter and L.A.M.B. designer Gwen Stefani. Featuring gold leaf flakes dusted with iridescent glitter, Don’t Speak Pure 18K Gold Top Coat adds gold foil texture to nails when worn over any OPI lacquer shade. This genuine 18-karat gold leaf and glitter top coat comes packaged in a special limited edition collectable box.
“As the name suggests, Don’t Speak Pure 18K Gold Top Coat will render you speechless. This luxurious top coat was inspired by Gwen Stefani’s chic, sophisticated style and is the must-have accessory for the holiday season,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador. “I recommend layering the top coat over a rich jewel tone like OPI nail lacquer in Just BeClaus, or pairing it with a charcoal brown like OPI nail lacquer in Love is Hot and Coal for a truly show-stopping effect.”
Don’t Speak Pure 18K Gold Top Coat features OPI’s exclusive ProWide™ Brush for the ultimate in application. This limited edition promotion will be available beginning October 2014 at professional salons, including Beauty Brands, beautybrands.com, Beauty First, Chatters, Dillard’s, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com, for $30.00 ($37.50 CAN) suggested retail.
Gwen Stefani Holiday nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate in application. Gwen Stefani Holiday will be available October 2014, at Professional Salons, including Beauty Brands, beautybrands.com, Chatters, Dillard’s, Regis, ULTA and ulta.com for $9.50 ($11.50 CAN) suggested retail for each nail lacquer.
OPI launches six limited edition GelColor lacquers and seasonal GelColor kits featuring the line’s signature high-shine formula that lasts for weeks, in new popular hues inspired by No Doubt singer/songwriter and L.A.M.B. designer Gwen Stefani. The seasonal collection includes an assortment of jewel tones in maroon, burgundy, royal purple, forest green, and gray-brown, as well as gold, silver and copper hues.
GelColor is applied like traditional nail lacquer and flash LED UV-cured for 30 seconds (almost four times faster than standard gels) after each coat. Salon application takes approximately 45 minutes from start-to-finish and is easily removed in 15 minutes with individual fingertip soak-off wraps.
“Use of GelColor creates a perfect manicure and pedicure that stays glossy and chip-free for weeks,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador. “Ideal for the busy holiday season and harsh winter weather, these new GelColor shades give nails luxurious and sophisticated color that lasts. The Gwen Stefani-inspired lacquers instantly accessorize any holiday look with rich, on-trend jewel tones and glittery shades.”
The Gwen Stefani Holiday GelColor collection includes the following shades (also available in nail lacquer formulas): Just BeClaus, Kiss Me – or Elf, I Carol About You, Christmas Gone Plaid, In a Holidaze and Love is Hot and Coal.
In addition to these six new shades, OPI releases several GelColor kits for the holidays including: Celebrate Color GelColor Kit, Unfrost My Heart GelColor Trio #1, Rollin’ in Cashmere GelColor Trio #2, Put a Brush on it!, Winter Escape Mani/Pedi GelColor Kit, and GelColor Femme Fatales. Celebrate Color GelColor Kit features six Gwen Stefani-inspired lacquers – Rollin’ in Cashmere, Love is Hot and Coal, I Carol About You, Kiss Me – or Elf!, Sleigh Parking Only, and Christmas Gone Plaid, as well as Expert Touch Removal Wipes and a chic gold carrying case.
Unfrost My Heart GelColor Trio #1 includes three metallic and glitter shades from the Gwen Stefani holiday line: Unfrost My Heart, I’ll Tinsel You In, and So Elegant; Rollin’ in Cashmere GelColor Trio #2 includes three gold and glitter hues also from the Gwen Stefani holiday collection: Rollin’ in Cashmere, Snow Globetrotter, and Comet in the Sky. Put a Brush on It! features three Gwen Stefani holiday shades in GelColor formula – Rollin’ in Cashmere, Unfrost My Heart, and In True Stefani Fashion – along with one limited edition shade only found in this kit, A Real Show Copper. These four shades are packaged with a nail art brush, ideal for creating holiday-inspired designs.
Winter Escape Mani/Pedi GelColor Kit offers everything needed for fingers and toes, combining Gwen Stefani holiday shades Rollin’ in Cashmere and Kiss Me – or Elf! with popular OPI classics Pink Flamenco, Dutch Tulips, OPI on Collins Ave., and You Don’t Know Jacques!. This kit also includes Manicure/Pedicure by OPI Tropical Citrus Mask, Scrub, and Massage, as well as Expert Touch Removal Wipes and tabletop instruction booklets. Back by popular demand for the holidays only, GelColor Femme Fatales includes six signature GelColor shades in bestselling red and pink hues: OPI on Collins Ave., Dutch Tulips, Color So Hot it Berns, The Thrill of Brazil, OPI Red, and Got the Blues for Red.
Limited edition Gwen Stefani Holiday GelColor shades are available beginning October 2014. GelColor is currently available in over 100 iconic OPI shades. GelColor is an in-salon, professional product only. Individual shades are priced at $14.95 ($18.95 CAN). Celebrate Color GelColor Kit and GelColor Femme Fatales are priced at $79.95 ($99.95 CAN) each; Unfrost My Heart GelColor Trio #1 and Rollin’ in Cashmere GelColor Trio #2 are $34.95 each ($42.50 CAN); Put a Brush On It! is $57.95 ($69.95 CAN); Winter Escape Mani/Pedi GelColor Kit is $89.95 ($112.50 CAN).
All GelColor products are available for professional use only. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet or other unauthorized source. For more information, please call 800-341-9999 or visit www.opi.com.
A full print and social media campaign was launched to promote the collection including magazine ads in Cosmopolitan and Marie Claire magazines.