gx by Gwen Stefani launched as an exclusive new collection with membership driven e-retailer ShoeDazzle.com on February 26, 2014. gx features high quality shoes, handbags and accessories price pointed between $69.95 and $110.95 with lower deals available to VIP members of the site.
Gwen shared that she wanted to create a collection that would appeal to large range of customers at affordable prices. “I just wanted to make something that looked really good and high quality, but that you could afford. That was a challenge,” said Gwen to WWD.
The initial collection was inspired by some of Gwen’s favorite prints and colors (including black, white and red). WWD stated the debut line would feature “pumps, wedges and heeled sandals… in a range of prints that include pop, tribal, street and punk”. Gwen called gx “pretty simple” but “having a lot of detail”. The March 2014 line launched on ShoeDazzle.com with 43 pieces including 24 pairs of shoes and 7 handbags. New items were added each month. The collection also made it’s way to the UK on JustFab.com in July 2014.
It was announced in July 2014 that the upcoming Spring 2015 collection would be making its way to select retailers, including Nordstrom and independent boutiques. Titan Industries Inc. released a statement saying that gx “performed very well” on ShoeDazzle and would be expanding the line in the next coming months. Titan previewed the Spring 2015 collection from their New York showroom on August 6 and surprised fans to a whole new line with a few familiar L.A.M.B. prints.
In January 2016, gx collaborated with Tura Inc. for an extensive line of optical frames and sunglasses. The collection will include 12 ophthalmic styles and 12 sunglasses ranging in cost from $50-$175 per pair.
Photos courtesy of ShoeDazzle, gx and Titan Industries Inc. Click on each season to view more!