DWP (Design with Purpose) is a eco-friendly fashion label that was launched in Spring 2014. Gwen teamed with denim expert Michael Glasser (founder of Seven For All Mankind and Citizens of Humanity) to attempt a “cool” and casual clothing line at a lower price point. Gwen calls DWP a “really stylish and comfortable-to-wear line”.
DWP was originally conceived as a denim collection, “a sustainable premium denim line that required no heat and only a gallon of water to produce. Hence, the Department of Water and Power acronym.” After consideration, collaborator Glasser decided to shift focus towards a modern non-denim line with key staple pieces that every woman would want. The line will focus on staples which we’re used to seeing from Gwen: “slouchy, slightly tapered, cropped trousers”, “high-low tanks, motorcycle vests and cropped T-shirt styles” in patterns reminiscent to Gwen’s signature snake prints, oranges, reds, blacks and whites. The collection is all made of Tencel (a flexible and environmentally friendly synthetic fiber that is made from wood pulp), which “mimic black leather, brushed silk or broken-in denim”.
WWD — “The key to DWP is the pant: a slouchy, slightly tapered, cropped trouser (reminiscent of a silhouette Stefani has long favored) made of Tencel treated with the same cutting-edge coating, dyeing and washing techniques used on premium denim. The results are soft, lightweight and drapy, with asymmetric zip-flies and cuffs that can be worn rolled up or down. Glasser notes: “All you need is one pant in the world of bottoms. You can take that and rock it to the moon.”
Named the Gwen, Drew and Leah, the treated Tencels mimic black leather, brushed silk or broken-in denim (there is actually one style made from ultrathin, light blue denim). Stefani’s influence is evident in the camouflage and snake-print versions, patterns that extend to the tops: high-low tanks, motorcycle vests and cropped T-shirt styles also made from Tencel. Other Stefani signatures include pops of orange-red and a black-and-white chevron print made by applying black coating to a white burnout fabric.”
Photos courtesy of DWP (Design with Purpose) and WWD. Click on each season to view more!