Sorry for the delay — this week’s Flashback Friday has arrived! This week we are featuring a rare article from English music magazine NME from February 1997. It is a great interview (and article) that discusses No Doubt’s love for ska music, how Gwen was a fan of Primrose Hill back in the day (where she resides now) and how No Doubt are described as our favorite foods. They newspaper also features some rare shots from No Doubt’s infamous boxers off photo shoot from 1996 which I scanned for everyone. Have any requests for next week? We are planning on expanding our articles section dramatically in the near future with all this down time approaching on us.
Sometimes America just seems like another planet. The huge US success of Bush, The Offspring and Alanis Morissette are cases in point. And how the arse can any self-respecting British rock fans ever see eye to eye with our US cousins over the merits of Marilyn Manson, for gothâ€™s sake?
And now we have No Doubt, currently Americaâ€™s biggest pop sensation with six million copies of their ska-inflected rock-lite album â€˜Tragic Kingdomâ€™ flying out of stores last year. A kooky peroxide pin-up singer, Gwen Stefani, who is rapidly shaping up to be a Cyndi Lauper for post-Courney mall kids, and three Californian Sleeperblokes with nine years of obscurity behind them. Just how awful can they be?
But hereâ€™s the twistL No Doubt spring-loaded singalong stadium anthems are a genuinely freakish phenomenon which signals a real change in the US pop mainstream. Because this sunny party quartet are the anti-Nirvana, bred in the unlikely ska-punk hothouse of Anaheim, southern California, galaxies away from Seattleâ€™s rainy gloom. They are also Americaâ€™s first Birtpop band.
See, much like Blur and Supergrass, No Doubtâ€™s prime influences are late-â€™70s British ska and new wave filtered through 15 years of chart pop. Despite frequent comparisons with the likes of Green Day, they are guilty of neither cartoon punkery nor laboured wackiness. Instead they grew up wearing Union Jack parkas and 2-Tone hats, listening to Madness and The Specials and, erm, Duran Duran. Creating a corner of southern California that is forever England, they developed a pickâ€™n’mix pop style radically different from the sloppy-shirted rawk dirgery of their post-grunge peers. They were those rarest creatures, mods with suntans.
But hang on â€” these dudes are from Bill and Tedâ€™s heartland, Orange County. They grew up in the shadow of Disneyland, for Waltâ€™s sake. How come theyâ€™re not big-shorted mullet-heads who say â€˜radâ€™ and â€˜neatâ€™ and â€˜intenseâ€™ and think England is a sleepy village just outside France, Idaho?
Where did it all go right?
No Doubtâ€™s decade-long history is an epic saga of suicide, tragic love affairs and heroic endurance in th face of failure. It all began when Gwenâ€™s older brother and band founder, Eric, brought a Madness record home in the early-â€™80s. Gwen instantly became a die-hard Nutty Girl, with no time for any other music.
Eric now works as an animator on The Simpsons, but Gwenâ€™s vintage Britpop obsession survives to this day. Even the video for No Doubtâ€™s recent global mega-smash â€œDonâ€™t Speakâ€ is a parade of Madness and Jam T-shirts. Itâ€™s a disorienting culture clash, rather like finding a lost Amazon tribe with a full collection of Frank Sidebottom Peel sessions.
â€œA lof of those bands, like Madness, The Jam, The Specials, The Clash, The English Beat, they had a lot to do with our early years,â€ says bassist Tony Kanl, who was born in England to Indian parents but left for California at age 11. â€œBut in those first few years, we all brought our own influences to the band. I didnâ€™t grow up listening to ska, I was into funk. Back in â€˜87 we were already experimenting and moving out of that traditional 2-Tone thing. I mean listening to â€˜Tragic Kingdomâ€™, you could perhaps tell is has ska foundations, but weâ€™d be the first ones to ttell you itâ€™s not a ska record.â€
All the same, No Doubt were delighted that the A&R man who signed them once worked at Stiff, original home of Madness. And, in preperation for this British visit, where NME catches up with them in a London hotel, Gwen spent her first holiday in 18 months exploring Camden, former haunt of the Nutty Boys.
â€œThe first thing I did was buy some Smarties candies because they always used to talk about them. And Primrose Hill is rad.â€
Oh alright. Gwen actually does say â€˜radâ€™ quite a lot. And â€˜neatâ€™ and â€˜intenseâ€™. And yes, she seems to subscribe to that romantic touristâ€™s view of London as a nostalgic theme park instead of the overpriced, unfriendly shithole it really is. She also doesnâ€™t seem to realise youâ€™re more likely to bump into Oasis than Madness in Primrose Hill these days.
â€œWe played with Oasis at this big festival,â€ gushes Gwen. â€œMe and Tony had never seen anything like it, the guy up there just acting so fucking stuck up! Tony immediately goes, â€˜Thatâ€™s my idolâ€™, ha ha! But it was weird for us to see that attitude, itâ€™s so different from us. Weâ€™re more â€˜Hi! We like you and we want to have fun with youâ€™.â€
Oh dear. No Doubt clearly arenâ€™t that well-versed in Britpop etiquette after all.
â€œWell, we are thinking maybe,â€ nods guitarist Tom Dumont, â€œbecause British people like that attitude so much, that we would try to be real snotty in our press interviewsâ€¦â€
Go on then, youâ€™ve got five seconds. Say something outrageous.
â€œOK. Are you all bummed out that we won the war?â€
Which war, Vietnam?
â€œErâ€¦no, we lost that one.â€
Pathetic. Try again.
â€œOK â€” we tried to get Oasis to open for us but they said they were busy buying houses and shit.â€
Sorry. Not even mildly annoying. Youâ€™re just too bloody soft and well-mannered, arenâ€™t you?
â€œMy friend Sophie, who directed our videos, says Americans are too nice and open,â€ nods Gwen. â€œShe thinks Americans show their best side first, then you get to know them and they show their dark side. Whereas English people automatically show their dark side first, then you figure out later that youâ€™re friends for life.â€
â€œEnglish people suck,â€ scowls drummer Adrian Young.
Sorry, Adrian, your five seconds are up.
In case you havenâ€™t twigged by now, No Doubt donâ€™t â€˜doâ€™ attitude. Although theyâ€™re all in their late-20s, thereâ€™s a peachy keen teenage naivete to their sunny Californian ways. Gwen and Tony are probably the only multi-million selling megastars to still live at home with their parents, and they seem genuinely baffled that armies of pop kids mob them at their local mall.
Sweet suburban souls, No Doubt are the anti-Nirvana. Their first album, released at the peak of grunge, sank without a trace. But last yearâ€™s â€˜Tragic Kingdomâ€™ tapped into everything US rock has been lacking for years: everyday emotions, feel-good fun, chirpy tunes. Result: six million sales and rising. Oh yes, â€˜Tragic Kingdomâ€™ is the â€˜Nevermindâ€™ of the late-â€™90s.
In a bizarre mirror image of Nirvanaâ€™s grisly ending, No Doubtâ€™s career began with the suicide of their original singer, John Spence. Spence shared vocals with Gwen, but shot himself dead nine years ago, just as the band were finding their feet.
â€œItâ€™s weird because itâ€™s important to show respect for him, but you have to look at it in perspective,â€ says the pragmatic Tony. â€œThat happened at the end of the bandâ€™s first year and weâ€™ve been together nine years since. We were a completely different thing at that time. We were just kids.â€
Indeed, No Doubt have have endured plently more storms since Spenceâ€™s death. Probably the biggest was the end of Gwen and Tonyâ€™s seven-year relationship, which almost split the band two years ago. But they obviously remain on fond terms, even though Gwen wrote some pretty bitter lyrics about Tony for â€˜Tragic Kingdomâ€™. Isnâ€™t is weird for him to play those songs every night?
â€œI told myself I wasnâ€™t going to talk aout this any more,â€ Tony sighs. â€œWe just play our songs, the relationship was a long time ago. Itâ€™s a dead issue.â€
Most bands start as mates and end in acrimony and pain, but No Doubt seem to be living their lives in reverse. Early misfortunes appear to have strengthed their friendship and determination to be feel-good entertainers.
â€œWeâ€™ve always been about just getting up there and having fun,â€ Gwen agrees, â€œnot shoegazing and being cool. We always put on a show.â€
And you donâ€™t air smack-addled depressions onstage.
â€œYeah, but then again, â€œDonâ€™t Speakâ€, which is a totally sad song, for some reason made lots of people really happy. Sad and angry songs make people feel good, like â€œJust A Girlâ€ â€” â€˜Fuck you, Iâ€™m a GIRL!â€™ Maybe Iâ€™m not as hard and tough a girl as Courtney Love and Iâ€™m not singing about heroin or whatever, but this is my life and if you can relate â€” cool! Letâ€™s hang out! Letâ€™s have fun!â€
Yeah! Totally rad! And about as far from grungeâ€™s morbid negativity as you can get without actually turning into The Smurfs.
â€˜â€I think all of us appreciate that music and recognised Nirvana as probably the most important band of the â€™90s,â€ argues Tony. â€œNirvana changed the world forever and made it possible for a lot of different bands to get in the limelight, but we didnâ€™t get caught up in that whole grunge scene.â€
â€œNirvana were definently an influence,â€ nods Gwen. â€œBut weâ€™re like a salad, we steal from everybody.â€
So youâ€™re a salad and Nirvana were a raw bleeding steak?
â€œNo,â€ muses Adrian, â€œPantera would be a raw bleeding steak.â€
Tomâ€™s not so sure. â€˜I always think weâ€™re more like a dessert â€” you know, that sweet thing you like thatâ€™s not really good for you, and weâ€™re not going to help you out that much at all.â€
Right. But what if No Doubt were just a snack between meals, a transitional filler between the bloody banquet of grunge and rockâ€™s main course?
â€œPersonally, if it all ended tomorrow Iâ€™d be like, â€œAlright! Good ending! Ten years! Fucking A!â€ beams Gwen. â€œBecause this way more than I thought I would ever do in my life.â€
Bloddy hell. You lot are far too humble to make it as planet-shagging rock monsters.
â€œYes, but Iâ€™m showing you my nice side,â€ quips Gwen. â€œEverybody has a dark side. Adrian has a dark side up his ass.â€
â€œThatâ€™s always dark,â€ smirks Adrian.
â€œBut I guarantee that the dark side of my ass is darker than yours,â€ deadpans Tony.
Hoorah! Juvenile arse-related humour ahoy! At times America might seem like another planet, but sometimes it feels just like home.