Eric Stefani Gives Us The Back Story On The Old School Logo

Eric Stefani recently took to his blog and gave us a little back story on how the old school famous No Doubt logo came about. He designed it himself back in 1990 for the band’s debut album, No Doubt, which was released in 1992. He based his cartoon logo design on the lettering and font from a Motel in Anaheim, California. Gwen actually came up with the idea of having the band’s logo inside the flame that’s remembered today. It upsets him that the designers for the album actually eventually ended up tweaking with his artwork, and he feels it’s not represented the way he wanted on the cover art. The logo will always be my favorite and an inspiration for my first No Doubt tattoo.

Eric Stefani — It was twenty years ago today…

I used a Motel in Anaheim to get the right lettering for my bands logo. It’s got two themes of letter to give a cartoon flavor. Gwen the singer of the band want the logo set in flames. I thought it made it more Heavy Metal but I tried to make the flames “flat” and “stylize” to work with the logo from the album.

I was very disappointed that after spending so much time on it to find out after handing the artwork over to the person in charge of the art that they carelessly retraced my artwork in the computer. It came out wobbly and was not accurate to my hand inked artwork.

It still makes me sad that this was the best they could come up with.

This logo I created for the band was made in 199o for the album released on March 17, 1992.

12 Replies to “Eric Stefani Gives Us The Back Story On The Old School Logo”

  1. It kind of makes me sad when Eric says “Gwen the singer”. It would feel warmer if he was like “My sister Gwen, the singer”.
    I don’t know..

  2. Yeah, I found that kind of strange as well. I didn’t want to comment on it cause I didn’t think it was appropriate, but it caught me off guard.

  3. Wow, his grammar is atrocious. Interesting story though. The “Gwen the singer” thing doesn’t bother me.

  4. Yeah, it almost sends a feeling of disconection when he says “Gwen the singer.” It probably means absolutely nothing, but it makes me feel like there is a disconnection or he’s not proud of her to be his sister or something. I like knowing where the idea of the first logo came from though.

  5. I just wanted to say that Eric is a good friend of mine. Some suggest that he may have intentionally left out the fact that Gwen is his sister because of some disconnection or bitterness toward her. This would imply that when writing about the history of the art of his logo he consciously had some rhetoric in mind to pursuade the reader into feeling his relationship with Gwen is estranged. Eric just does not have it in him. I can’t think of anyone I know that has a more positive outllook on life than Eric. He would never put anybody down or intentionally make someone feel bad. On the other hand….making comments about his grammar and trying to analyze his relationship with his sister based off his writings about the history of his logo seems harsh, rude and judgemental. Fact is…he just wanted to share his art and its history. Eric usually gives people the benefit of the doubt……something I wish I was better at. Knowing Eric….it is more likely that he wrote the way he did because he was attemting to be modest about being her brother rather than coming accross as bragging. He has never said anything negative about anybody (including his family) around me. He also is a extremely talented artist and musician but you would never know it unless you see or hear it because he is so modest about it.

  6. Thank you Jerry for that, and I agree. It makes more sense now the way that you said it. I really appreciate you taking the time to comment, Eric seems like such a great guy.

  7. I am proud of my sister Gwen Stefani’s singing but I should get some credit for working so hard on their logo. How is my grammar here?

  8. Eric, thank you for taking the time to comment. I’m sorry if you were offended by any comments left on the website. I really appreciated your post and would LOVE to see your original artwork, cause by looking at it as well, I can see that they manipulated the original idea, and I would be heartbroken as well. You’re the best!

  9. I’d also like to add that you can see what Eric is talking about in the difference between the sign and the album art. The letters on the sign have sharper points, especially on the T which you can see gets rounded off.

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