Eric Stefani recently took to his blog and gave us a little back story on how the old school famous No Doubt logo came about. He designed it himself back in 1990 for the band’s debut album, No Doubt, which was released in 1992. He based his cartoon logo design on the lettering and font from a Motel in Anaheim, California. Gwen actually came up with the idea of having the band’s logo inside the flame that’s remembered today. It upsets him that the designers for the album actually eventually ended up tweaking with his artwork, and he feels it’s not represented the way he wanted on the cover art. The logo will always be my favorite and an inspiration for my first No Doubt tattoo.
Eric Stefani — It was twenty years ago today…
I used a Motel in Anaheim to get the right lettering for my bands logo. It’s got two themes of letter to give a cartoon flavor. Gwen the singer of the band want the logo set in flames. I thought it made it more Heavy Metal but I tried to make the flames “flat” and “stylize” to work with the logo from the album.
I was very disappointed that after spending so much time on it to find out after handing the artwork over to the person in charge of the art that they carelessly retraced my artwork in the computer. It came out wobbly and was not accurate to my hand inked artwork.
It still makes me sad that this was the best they could come up with.
This logo I created for the band was made in 199o for the album released on March 17, 1992.