Good news for all you L.A.M.B. kiddos… kind of. PR News has just announced that L.A.M.B. and L’OrÃ©al will be putting on an exclusive and invite-only fashion show in Costa Mesa, California on October 24. We thought it was only a matter of time for Gwen to bring her staple line to Orange County. Again, the event is invite only, and will be held at the restaurant and nightclub, Sutra, starting at 7:00 PM. There is no word on if Gwen will be attending the event.
PR Web — In a surprise decision made this week, Lâ€™OrÃ©al Professionnel announced that they will produce another in a series of regional cocktail events and fashion shows featuring Gwen Stefaniâ€™s L.A.M.B. clothing collection, this time in the fashion capital of Orange Countyâ€”Costa Mesa.
Coming off of their major successes at Fashion Week in New York City (NYC) this past September, Lâ€™OrÃ©al Professionnel and L.A.M.B. decided to take their show on the road by hosting a series of exclusive regional cocktail events and fashion shows across the US. These intimate events have taken place in Atlanta, Chicago, and San Francisco showcasing both Stefaniâ€™s Spring/Summer 2011 L.A.M.B. collection and Lâ€™OrÃ©al Professionnelâ€™s high-end product lines, most notably their INOA hair color which made its runway debut at the L.A.M.B. show in NYC. The series is winding down in what would be an appropriate location for the last show, Stefaniâ€™s own Orange County.
Lâ€™OrÃ©al Professionnel has tasked Orange Countyâ€™s leading hair stylist, Donato Bianchini and his team at Vogue Salon, to serve as its ambassador utilizing INOA and the rest of the Lâ€™OrÃ©al Professionnel line of products to provide the models with hair inspired by and that complements the stunning L.A.M.B. collection. INOA, which is an abbreviation for â€œInnovative No Ammoniaâ€ and is ammonia free as its name implies, has become a star in its own right appearing on â€œThe Today Showâ€ and in the pages of countless magazines. Vogue Salonâ€™s ability to manipulate and expertly apply INOA in concert with the other Lâ€™OrÃ©al Professionnel products is just one of many reasons that they were selected to support this special show.
When asked how he felt about Lâ€™OrÃ©al Professionnelâ€™s decision to work with Vogue Salon, Bianchini fervently stated, â€œThe team at Vogue Salon work very hard to ensure they are staying at the forefront of their respective fields. The fact that weâ€™ve been chosen to do the hair for the Lâ€™OrÃ©al Professionnel/L.A.M.B. show is a reward for that hard work.â€ Bianchini wryly added, â€œWe love Lâ€™OrÃ©al Professionnel products and weâ€™re doing great things with INOA which also helped [with Lâ€™OrÃ©al Professionnelâ€™s decision] Iâ€™m sure.â€
Preparation for the models will take place prior to the show on October 24th from 10AM-6PM at Vogue Salonâ€™s Newport Beach location but will also involve stylists and colorists from its other location at the St. Regis Resort in Dana Point. The invite-only cocktail event and fashion show will be held at restaurant and nightclub, Sutra in Costa Mesa, CA from 7-9PM that same evening.