Gwen Launches New Harajuku Lovers Collection Benefiting the American Red Cross

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Photo courtesy of People Shop
Photo courtesy of People Shop

Gwen and her Harajuku Lovers brand has teamed up with People Shop with a small limited edition line titled the Red Hot Collection with 20% of proceeds from sales benefiting the American Red Cross Home Fire safety prevention program through November 9.

Available exclusively on People Shop, fans will be able to pick up the new Baggu x Harajuku Lovers canvas tote bag (available in two different colors, pink and black) ($32), a full set of the latest Harajuku Lovers Pop Electric fragrances ($125) and yummy box of Custom Maggie Louise x Harajuku Lovers Confections with designs handpicked by Gwen ($38).

Gwen shared her excitement for the launch with People and said of the mini-capsule collection, “It’s the perfect way to do some early holiday shopping while at the same time supporting a really great cause.”

It’s always wonderful to see Gwen contribute and continue to help others in need around the world. We’re also excited to see more from Harajuku Lovers and hope that more goodies around the corner!

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