Gwen’s Newest Gig: Uniform Designer (Photo sketches included)

Share on facebook
Share on google
Share on twitter
Share on linkedin

Uniforms aren’t exactly what comes to mind when we think of trend-setting star and clothing designer Gwen Stefani. But the L.A.M.B. founder has just announced that she will launch an exclusive line of work-wear for W Hotels. Starting this fall, female staff members at the luxe hotel chain’s Living Room lounges throughout the country will be outfitted in the custom L.A.M.B. design. And Gwen’s touch is instantly apparent: the black jersey dresses combine a fitted ’80s silhouette and asymmetrical styling with ’60s seam detailing and side vents. When creating the design, she knew it would have to not just look good, but be functional for active employees. “I wanted to design a super cute dress that I would be excited to have in my own closet and approached it in the same way I think about my clothing for a tour,” she says. “We’ve designed a sexy and comfortable outfit for these women to wear out on their own stage every night.”

Source

Also taken from another website,

Portfolio is reporting that Starwood’s trendy brand, W, will be enlisting the help of singer/L.A.M.B. designer Gwen Stefani to design uniforms. Why? It turns out that W has a lounge at Fashion Week, and adding Stefani’s cachet to their brand would definitely be a return on investment.

Stefani, a fashion icon and relevant performer for the last two decades, scores high with stylish young women.

Source

Also, eonline.com posted an article about it as well.

Gwen Stefani is adding a new initial to her L.A.M.B. empire.

The smokin’ songstress has hooked up with W Hotels to design uniforms for the posh chain’s female bar staff.

Ladies toiling away in the hotels’ Living Room lounges across the country will suit up in L.A.M.B.’s wash-and-wear black jersey minidresses—with diagonal stitch detailing and a fitted, ’80s-chic vibe—starting in December or early next year, per WWD.com.

“I wanted to design a super cute dress that I would be excited to have in my own closet and approached it in the same way I think about my clothing for a tour,” Stefani said.

“We’ve designed a sexy and comfortable outfit for these women to wear out on their own stage every night.”

Stefani’s style aesthetic should go smashingly with the Michael Kors-designed separates sported by other W Hotel employees.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.