Uniforms arenâ€™t exactly what comes to mind when we think of trend-setting star and clothing designer Gwen Stefani. But the L.A.M.B. founder has just announced that she will launch an exclusive line of work-wear for W Hotels. Starting this fall, female staff members at the luxe hotel chainâ€™s Living Room lounges throughout the country will be outfitted in the custom L.A.M.B. design. And Gwenâ€™s touch is instantly apparent: the black jersey dresses combine a fitted â€™80s silhouette and asymmetrical styling with â€™60s seam detailing and side vents. When creating the design, she knew it would have to not just look good, but be functional for active employees. â€œI wanted to design a super cute dress that I would be excited to have in my own closet and approached it in the same way I think about my clothing for a tour,â€ she says. â€œWeâ€™ve designed a sexy and comfortable outfit for these women to wear out on their own stage every night.â€
Also taken from another website,
Portfolio is reporting that Starwoodâ€™s trendy brand, W, will be enlisting the help of singer/L.A.M.B. designer Gwen Stefani to design uniforms. Why? It turns out that W has a lounge at Fashion Week, and adding Stefaniâ€™s cachet to their brand would definitely be a return on investment.
Stefani, a fashion icon and relevant performer for the last two decades, scores high with stylish young women.
Also, eonline.com posted an article about it as well.
Gwen Stefani is adding a new initial to her L.A.M.B. empire.
The smokin’ songstress has hooked up with W Hotels to design uniforms for the posh chain’s female bar staff.
Ladies toiling away in the hotels’ Living Room lounges across the country will suit up in L.A.M.B.’s wash-and-wear black jersey minidressesâ€”with diagonal stitch detailing and a fitted, ’80s-chic vibeâ€”starting in December or early next year, per WWD.com.
â€œI wanted to design a super cute dress that I would be excited to have in my own closet and approached it in the same way I think about my clothing for a tour,” Stefani said.
“Weâ€™ve designed a sexy and comfortable outfit for these women to wear out on their own stage every night.”
Stefani’s style aesthetic should go smashingly with the Michael Kors-designed separates sported by other W Hotel employees.