Gwen has shared videos featuring behind-the-scenes footage from her new video for her single “Spark The Fire”. Filmed over two days in Los Angeles with Sophie Muller, the video showcases both the green-screen and night club scenes. She mentions the new Harajuku Lovers cartoon and shared that she’s always wanted to do something with animation since releasing her first solo album in 2004.
Gwen had her cartoon team create emojis for the video to convey the lyrics throughout the video.
She also admitted that she wanted to recreate Prince’s cloud pantsuit from his “Raspberry Beret” video.