Urban Decay have shared a special behind-the-scenes look at Gwen’s collaboration makeup collection, UDxGwen. The video includes interviews with Gwen and UD co-founder Wende and we’re given a glimpse into the design of the unique cases, shades and photo shoots. Gwen shares that she wanted the collection to be “chic” and “timeless” and feels honored to be involved. Wende also says some incredible things about Gwen’s character and it’s such a pleasure to watch and appreciate as a fan.
Make sure to check out UrbanDecay.com to shop the entire collection including the latest from the spring line including lipsticks, liners, brow box and blush palette.
6 thoughts on “Video: Behind the UDxGwen Collaboration”
LOVED IT!!!!
Did you see that they designed brushes?! I hope that ends up coming out!
Oh my God
I can so relate to what Wende is saying about Gwen being an inspiration to her
Interesting how most of the promo is through social media… Im surprise they didn’t market the lipstick individually like the eyeshadow esp since lipstick is Gwen’s trademark. It would have nbem nice to see a full scale commercial.
Sorry for changing the subject, but for those who are surprised the second single isn’t out yet: UTLY is still #15 on Billboard Adult Top 40! We still have to wait a while. http://www.billboard.com/charts/adult-pop-songs