Makeup brand Urban Decay have shared a new press release announcing The UD | Gwen Stefani Collection, a collaboration collection launching on November 22 on both UrbanDecay.com, select Urban Decay stores as well as Macy’s, Sephora and Ulta retailers.
The makeup collection is a dream come true for both Gwen and UD sharing that it’s been in the works for a very long time. Urban Decay co-founder Wende Zomnir shared the announcement this past Friday on Instagram saying that the two have “created some amazing makeup together”. This collection is UD’s first-ever celebrity designer collaboration.
In the press release, UD shares that Gwen was involved in the whole creative process “from the shades to the packaging.” It’s reported that Zomnir “spent countless hours at Gwen’s house, talking makeup and working with her on every detail of this launchâ€”from the packaging to the formulation to the shades. She carefully crafted each product with Gwen, creating the exact shades she always wished she had in her collection.” Zomnir said that the pair even teamed up with Gwen’s famed makeup artist Gregory Arlt.
Below is the full press release courtesy of PR Newswire and Urban Decay Cosmetics:
Urban Decay is all about beauty with an edgeâ„¢â€”boundary-breaking cosmetics created by makeup junkies, for makeup junkies. From their insane shade range and high-performance products to their award-winning packaging, everything Urban Decay does is feminine, dangerous and fun.
Now they’re bringing that edgy approach to their first-ever celebrity designer collaboration. This limited-edition collection is a true partnership with Stefani, who worked closely with UD, guiding every detail of the collection, from the shades to the packaging. Chief Creative Officer and Founding Partner Wende Zomnir spent countless hours at Gwen’s house, talking makeup and working with her on every detail of this launchâ€”from the packaging to the formulation to the shades. She carefully crafted each product with Gwen, creating the exact shades she always wished she had in her collection.
Stefani and Zomnir met back in the early days of No Doubt and UD. Over the years, they continued to admire each other’s work as their respective careers took off. For two women known for making waves throughout their careers, partnering was a no-brainer. Just as Stefani shook up traditional notions of a woman’s role in the music industry, Urban Decay challenged the staid, stuffy prestige beauty market and radically shifted the industry’s approach to color.
Says Stefani, “When Urban Decay came to me to collaborate, I immediately thought it was a perfect match. The way they’ve built their company is very similar to my aesthetic and approach. It’s all about creative self-expression, being strong and not being afraid to go outside of the box. Everyone in my life knows I absolutely love makeup. From a very young age, it was an artistic passion of mine. I actually used to be a makeup artist. I love wearing makeup and having so many ways to express myself through it. It’s my war paint. To be able to do a collaboration with people who get that concept and who are just as passionate about it is a dream come true. We’ve made and created products that I actually wear every single day. It’s the real thing. I’m obsessed with everything we’ve done, and I can’t wait to share it.”
“We’ve always been such huge fans of Gwen’s work over at UD,” says Zomnir. “We’ve wanted to make this project happen for years, and finally it was the right time. We found a true partner in her, and it was amazing to channel her energy and creativity into these products. She truly represents the Urban Decay spirit.”
The UD | Gwen Stefani collection launches November 22nd on UrbanDecay.com and in Urban Decay stores, and will also be available through Sephora, Ulta and Macy’s.
Gwen paired up with UD this past January to help launch The Ultraviolet Edge, a special limited edition line of products that benefited different organizations while empowering women all over the world. We’re very excited for the new collection for both ourselves and Gwen and cannot wait to pick some of it up!