In a new official press release, Target has come forward again to hype the project and praise Gwen and the line which they say “captures Gwen’s vision as a preeminent fashion designer”. That’s awesome and we couldn’t agree more! Target is also saying they are very confident the line will do well in stores and online this Holiday season. It was confirmed yesterday that a second launch from the collection will debut on Christmas Day, December 25, and another collaboration is scheduled early next year.
4-Traders — TargetÂ® Corp. has partnered with fashion and music icon Gwen Stefani to create Harajuku Mini for Target, an exclusive collection featuring apparel and accessories for girl and boy infants and toddlers and tween girls. The first installment of this highly anticipated, fashion-forward ongoing collection will be available beginning November 13 at Target stores.
“I’ve always been inspired by the cool children’s clothing in Japan, but it was always so hard for me to find it here,” said Gwen Stefani. “That’s why I am so excited to partner with Target because I’m able to create something inspired by that look but that’s easy to find and affordable. Now all the moms can get their hands on it!”
The collection includes more than 80 exclusive fashion items and accessories – from plaid-print jumpers, fuzzy hoodies and tuxedo-style onesies to bow-adorned headbands, faux-leather jackets and trendy punker pants. Available in sizes from six months to 16 years, apparel and accessories prices range from $3.99 to $29.99.
“Harajuku Mini is an affordable line of clothing and accessories that captures Gwen’s vision as a preeminent fashion designer,” said Trish Adams, senior vice president of apparel and accessories, Target. “Her playful take on kids’ fashion is sure to resonate with Target’s guests, especially those searching for the perfect holiday gift.”
The second installment of the ongoing Harajuku Mini for Target collection will be available at Target starting December 25.