Gwen Stefani will bring her eclectic style to two chic Atlanta hotels starting this December.
Stefaniâ€™s L.A.M.B. clothing label has been commissioned by nightlife gurus The Gerber Group to design sexy new uniforms for female servers in its Living Room lounges at W Atlanta Midtown and W Atlanta Buckhead, the label and Gerber Group officials announced Wednesday.
L.A.M.B., an acronym for Love Angel Music Baby, the title of one of Stefaniâ€™s albums, has produced multiple outfits for the 15 Gerber Group Living Room lounges. The new look will also appear at Gerber Group lounges inside W hotels in New York City, Chicago, Los Angeles, Mexico City and New Orleans, the companies said.
â€œI wanted to design a super cute dress that I would be excited to have in my own closet and approached it in the same way I think about my clothing for a tour,â€ Stefani said in a news release. â€œWeâ€™ve designed a sexy and comfortable outfit for these women to wear out on their own stage every night.â€
The uniform is a skimpy black dress with design details channeling both the 1960s and 1980s, according to the release.
The W Buckhead, which opens late this fall, and the W Midtown, which opened in May, are owned Atlanta-based Noble Investment Group LLC. W is a brand of Starwood Hotels & Resorts Worldwide Inc. (NYSE: HOT).
The trademark of W Hotels is cool and cutting edge design thatâ€™s distinct to each property.
â€œThe Gerber Group and W Hotels have enjoyed a long and successful collaboration and we are both known for a cutting-edge look, feel and design,â€ said Rande Gerber, founder of Gerber Group. â€œPartnering with the sexy, stylish and sophisticated Gwen Stefani seemed like a perfect match.â€