UrbanDecay.com Updated with New Spring Collection Debuting Jan. 12

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In a new interview with Allure, Gwen spoke about the new spring collection and admits that she created the line for herself. “I went through all my makeup and was like, OK, what are my must-haves? Not, like, fashion-shoot-type stuff, but just what I’m legitimately wearing every day.” Gwen says that she there isn’t one shade in the collection “isn’t true” to who she is and saying, “I didn’t consider anyone else—it was really about what I needed.”

On the black-and white and gold packaging, Gwen wanted to “create something that represented everything that I embodied” citing her “cute, wild, pop art, younger side”, which she calls her Harajuku Lovers side, and then “sophisticated, more designer, more chic” along the lines of her L.A.M.B. brand.

Even though this the second release in the collection, Gwen hints that there is a lot more on the way from the collaboration with Urban Decay saying “This is just the tip of the iceberg.” We can’t wait!

Urban Decay is holding a launch party for the spring collection tonight (Thursday, January 7) in New York City and beauty bloggers are sharing that the collection will be available starting January 12 exclusively online and in stores February 1.


Photo courtesy of Urban Decay
Photo courtesy of Urban Decay

UrbanDecay.com has been updated with the new UDxGwen spring collection lineup including 8 new lipstick shades (with two being UD.com exclusives), 6 lip liner shades (with one being a UD.com exclusive), brow box and blush palette. The collection is said to be available on the website starting January 12 and will be hitting select beauty retailers later in the month and early February!

Photo courtesy of Urban Decay
Photo courtesy of Urban Decay

Urban Decay x Gwen Stefani Collection for Spring 2016: Brow Box $30

With a camera always nearby, Gwen’s brows need to be on point at all times. She curated this Brow Box, which contains all the tools she needs for perfect arches. We packed this palm-size kit with two super-versatile brow powder shades (created just for Gwen), mini tweezers to eradicate strays, two mini angled brushes to shade and sculpt, two mirrors (one magnifies so you won’t miss a single stray), and wax to set. The two ultra-fine, silky powder shades in Bathwater Blonde (dark blonde/light blonde) are versatile enough for a range of blonde and brunette tones. The top tier of the case holds the powders and wax, and the bottom tier holds all the tools (designed in gold and black to match the case).

Photo courtesy of Urban Decay
Photo courtesy of Urban Decay

Urban Decay x Gwen Stefani Collection for Spring 2016: Blush Palette $45

Gwen let us in on her best tricks (she’s big on defining and highlighting), and together we created her perfect blush palette. Get her glowing, contoured skin with six shades of blush, bronzer and highlighter that are versatile enough for any skin tone. Our extremely blendable, finely milled Afterglow formula goes on sheer and provides eight long hours of wearable, streak-free color. Luxurious and lightweight, it has a soft, creamy texture that always applies beautifully and feels amazing.

Cherry Light pink satin
Easy Deep rose with gold shimmer
Angel Champagne-nude shimmer
Lo-Fi Soft bronze matte
Hush Medium pink with gold shimmer
OC Soft pink with peach shift

Photo courtesy of Urban Decay
Photo courtesy of Urban Decay

Urban Decay x Gwen Stefani Collection for Spring 2016: Lipstick $18 each

Gwen knows how to rock a bold lip. Luckily, she was game to get down and dirty with us to mix her perfect shades and ideal textures. She’s worn every lip color in the book, and these are her must-haves. The lineup: eight NEW shades (including two exclusives you can only find here)—from a bright red matte to a shimmering sheer nude and a creamy deep fuchsia. This collection includes our first-ever shade in a finish we’ve dubbed Mega Matte—a super-intense matte that lays down a lot of color in one coat. Every shade features our proprietary Pigment Infusion System™—for a super-creamy texture, rich payout and superior color dispersion.

Ex Girlfriend Sheer nude-rose with pink shimmer
Firebird Deep fuchsia cream
714 Bright red mega matte
Rock Steady Deep wine red cream
Spiderweb Satin red cream
Wonderland Dark pink-red cream
Phone Call Sheer bright pink (UrbanDecay.com Exclusive)
Plaid Sheer deep berry (UrbanDecay.com Exclusive)

Photo courtesy of Urban Decay
Photo courtesy of Urban Decay

Urban Decay x Gwen Stefani Collection for Spring 2016: 24/7 Glide-On Lip Pencil $20 each

On the stage and in the limelight, Gwen’s lip color needs to last. This creamy, waterproof lip pencil (in a range of shades that match her limited-edition Lipsticks) lines and primes to help her lipstick stay put. Our bestselling 24/7 formula applies smoothly, prevents feathering and lasts all day. Draw lines that define, then fill in your lips to help prime them for lipstick or gloss. Vitamin E, jojoba oil and cottonseed oil nourish the skin and ensure a smooth application.

Ex-Girlfriend Nude rose
Firebird Deep fuchsia-pink
714 Classic red
Rock Steady Blood red
Wonderland Dark pink-red
Phone Call Bright pink (UrbanDecay.com Exclusive)

We encourage fans to sign up for Urban Decay’s newsletter to be one of the first to know when the spring collection is available to pick up!

10 Replies to “UrbanDecay.com Updated with New Spring Collection Debuting Jan. 12”

      1. That would be cool, but honestly I’m ready for the next single. I really hope the new album is out soon, maybe next month.., who knows.

  1. From all the stuff she has put her name on it, I think this one makes the most sense, since her trademark are the red lips and all older fans know that when she became famous and was asked about her lips, she always stated she used Gash from UD, so to me this is the perfect product for her to endorse, that are not under her brands.

  2. When I got the eyeshadow palette it came with four samples of the lipstick. They are called Rock Steady, 714, Ex-Girlfriend, and Firebird. They’re gorgeous.

  3. I LOVE MY EYE SHADOW PALETTE!!! Was def my favorite Xmas gift and I can’t wait to try the lipstick samples.

  4. If you were on the email list…I believe it sent you to a special link to purchase some of the items…I checked it this morning and you could add different items to your cart…I went back in this evening and it’s all sold out! :/

    1. I’m on the list too and I wasn’t able to purchase anything either. I don’t think it’s officially available yet but I’ve seen it will out January 12 on the website and everywhere else February 1!

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