Photo: Gwen’s First L’Oréal Paris Ad; Teaser Video Added

It’s been confirmed that Gwen will be the spokesperson for L’Oreal’s Infalliable Le Rouge Lip Color, but she is also representing the brand’s Superior Preference Hair Color.

And it’s official! Gwen is the new face of the L’Oréal Paris for 2011! She will be the spokesperson for… what else? Infallible Le Rouge lip color. How exciting! It’s such an honor for her! Gwen will be in magazine print ads, billboards, in store ads, on the official website and have her own TV commercial! The commercial is set to debut during the Golden Globe Awards this Sunday, January 16.

People — Gwen Stefani is adding one more accomplishment to her growing list with the announcement to PEOPLE that she’s inked a deal as the next face of L’Oréal Paris. “I can’t believe I get to be one of the L’Oréal Paris girls,” says the star, “I love playing dress up, on stage or shooting videos, it’s always been one of my favorite parts of being in a band.” Of joining the brand’s stable of A-listers like Jennifer Lopez, Eva Longoria and Beyoncé Knowles, Stefani says, “To get to work with such a modern, talented group of people is really exciting. I’m a lucky, lucky girl.” Aptly enough for a star who’s made red lips her signature, Gwen’s first campaign will be for the brand’s Infallible Le Rouge lip color. And while she’s offered us a first look at an image from the set of her shoot (above), you’ll be able to catch her full commercial in just a few days, when it debuts during this Sunday’s Golden Globes. Tell us: What’s your take on Gwen Stefani as the newest face of L’Oréal Paris?

Pop Sugar — Gwen Stefani had her L.A.M.B. bag in hand as she headed into a bandmate’s house in Los Feliz yesterday. She’s kicking off her second week of recording with No Doubt since getting back to work after the New Year. Gwen’s boys seem to be welcome in the studio, but Kingston took the day off from hanging with mom to practice his soccer skills at a camp in Studio City. Gwen will soon switch gears to designing when she shows her collection at New York Fashion Week next month, and she’s also adding model to her list of titles. She’s just signed on as the newest face of L’Oréal Paris, joining the brands’ other famous spokeswomen Jennifer Lopez and Beyoncé Knowles.

L’Oréal also posted this teaser trailer for her commercial that airs this Sunday!

The media is having a field day with all the coverage! Check out more articles below, crucial ones will be posted on BSO.

  • New York Post
  • Entertainment Weekly
  • Daily Mail
  • Just Jared
  • 5 Replies to “Photo: Gwen’s First L’Oréal Paris Ad; Teaser Video Added”

    1. this is sooooo exciting for me!!!! i work for lancome and lancome its a L’Oreal company!!!!!! ahhhh! maybe someday she’ll be the face for lancome! 😀

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