“Make Me Like You” has been officially added to the PlayIGA website and has since been added again to All Access with the radio add date set for February 16.
Gwen has confirmed that her new single, “Make Me Like You”, will be available this Friday, February 12! News also broke that she will be partnering with Target to present the first-ever live music video for the single that is set to debut in a 4-minute commercial break during Monday night’s Grammy awards on CBS. The “Make Me Like You” live video will be captured from the broadcast and will be shared later on Vevo as the official music video. How unreal!
— Gwen Stefani (@gwenstefani) February 10, 2016
Gwen spoke about the groundbreaking video in a new press release on A Bullseye View saying she’s excited to be partnering with Target saying, “Target has an incredible legacy of creating unexpected moments in music, and I’m thrilled to be partnering with them to create my new music video on live television next Monday.”
GwenStefani.com has also been updated with more details saying that she will contribute to Target’s new #MoreMusic experience which will offer “behind-the-scenes access leading up to the big night” and a second view into the music video will be aired live on Facebook Live, Periscope, and Snapchat.
In a behind-the-scenes look on-set of rehearsals courtesy of Entertainment Tonight, Gwen shared that they have been practicing for months and it’s been hard to keep everything a secret. She said that they are in the stages of perfecting camera angles and shared that the video, directed by Sophie Muller, will feature costume changes and multiple sets. “It is such an amazing opportunity to do live art. I’ve never done anything like this before.”
Target has also shared a sneak peek at the video! Fortune is reporting that there will be “special guests” in the music video and Target will have their own stamp on it. Target spokesman said Lee Henderson shared, “It’s very theatrical in both a true Gwen way, but you will also know that it’s Target.”
— Gwen Stefani Source (@GxStefaniSource) February 11, 2016
— Target (@Target) February 12, 2016
— Target (@Target) February 13, 2016