New Line of Harajuku Lovers Watches Launching April 5 (Updated)

A Harajuku Lovers watch.

Exciting! WWD revealed this morning that a new line of Harajuku Lovers watches is set to launch exclusively with Nordstrom beginning April 5. Gwen’s super kawaii brand is teaming up with Q&Q, “a Japan-based subsidiary of Citizen Watch Co.” and are set to release 9 different unisex pieces that will be sold at select Nordstom stores as well as

WWD shares that the “limited-edition collection consists of nine unisex styles done in bright prints, such as stripes, polkadots and Stefani’s signature houndstooth.” The watches, like all Q&Q timpieces, are solar powered and can last up to three months on a single charge. The watches are also “crafted using both new and recycled materials, and finished with a waterproof casing.”

Gwen told WWD that she’s thrilled with how the watches came out and calls them “little wearable pieces of pop art that are collectable.” “They look super modern while still being playful and fun.”

This is the first time that Q&Q is teaming up with Harajuku Lovers and marketing manager Katsunobu Shimizu is excited to collaborate with Gwen and her brand saying that it will “bring attention to both brands on a global level.”

The new line of Harajuku Lovers watches is set to hit and select Nordstom stores exclusively starting on April 5. All pieces will retail for $50 each. Make sure to check out your local Nordstrom as some stores already have the watches for sale. A rep also told a fan that Gwen will be wearing the watches during upcoming promotional events.

Photo courtesy of Clayton Andrew Rasmussen and WWD.


Thank you to Victoria from the HL group for sending in more information about the upcoming collection including a new photo!


I am writing to share the news of the collaboration with Grammy Award-winning musician and fashion entrepreneur Gwen Stefani and Q&Q SmileSolar!

Harajuku Lovers has joined creative forces with Q&Q SmileSolar to introduce an exclusive and limited edition collection of 9 solar-powered and expertly crafted color-driven watches. Each style is vibrantly designed with the Harajuku Lovers’ signature mashup of pop art, Japanese street fashion and Kawaii designs.

“I love these new Harajuku Lovers watches. They look super modern and fresh while still being playful and fun. The watches being solar powered makes them even more amazing.” – Gwen Stefani

The collection features an advanced solar-powered system, keeping the watches operational for over three months with just one charge. The watches are also finished with a waterproof casing! Each style retails for $50 and is sold at select nationwide Nordstrom Stores and on


All of the watches are available now on!

9 Replies to “New Line of Harajuku Lovers Watches Launching April 5 (Updated)”

  1. I like all these projects that are going on…. I really can not wait for the big NEW music announcements though!

  2. Someone posted these on facebook….apparently they are already out in some nordstroms and all are priced at $50.

  3. i think they originally intended to release this along side the album because u could clearly see them using the same graphics and style as Baby Don’t lie video….

  4. They really do look like the visuals of the BDL video. I think they are really cute, but a little too girly for my taste – despite being called “unisex”.

  5. I also think they’re very girly, all of her stuff is though. But I also agree that u can totally tell these were meant for release along side this album were not seeing or no longer hearing anything about (thank god 😉

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