Gwen made music history tonight! She partnered with Target to produce the first ever live music video for “Make Me Like You” that premiered during tonight’s Grammy Awards broadcast on CBS. The 4-minute video for her single was incredibly charming and impressive and will definitely go down as one of Gwen’s best! Fans and critics raved about the music video after it’s debut and had Gwen trending on Twitter throughout music’s biggest night! People have been buzzing since it’s premiere about the “falling” moment and Target has since confirmed that a stunt double came in for Gwen.
“Make Me Like You” was filmed and premiered live in one-take and directed by Sophie Muller. The video featured multiple sets and costume changes in real time and had Gwen roller skating into a grand finale event. Gwen later discussed the video with Carson Daly and shared that the video took on a lot of symbolism for her. “â€¦ it starts off Iâ€™m in a crash and I have, like, a jail outfit on, and then Iâ€™m kind of like, â€œWoah, whatâ€™s happening?â€ I start gaining confidence and then by the end itâ€™s very, Iâ€™m in the heavens, you know what I mean? It was such an amazing artistic version of what just happened, you know?”
Target shared a behind-the-scenes video from the shoot which showed all of the hard work and dedication that went into the “Make Me Like You” video by everyone on-set. We’re also treated to an amazing moment with Gwen at the end where we see her cry tears of joy while thanking everyone involved. So touching and incredible!
Fans were also able to check out an alternate view of the video and behind-the-scenes footage on Target’s Periscope and Snapchat accounts during the taping.
— Danilo (@DaniloHair) February 16, 2016
— Gwen Stefani (@gwenstefani) February 16, 2016
— VizSense (@VizSense) February 17, 2016