Update!
Gwen’s “Make Me Like You” video also took home the Bronze Lion for Artist Associated Stunt or Activation in Partnership With a Brand at the Cannes Lions Entertainment for Music Awards Billboard reports.
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Congratulations to Gwen, Target, Deutsch, Wondros and their insanely amazing production teams on the “Make Me Like You” live music video event for being honored at the Association of Independent Commercial Producers Awards. The video was nominated and won both Agency Art Direction and Show Production awards.
“Make Me Like You†made history and was the first-ever live music video event which debuted on February 15 during the Grammys during an extended commercial break. Gwen partnered with Target for the Sophie Muller directed video for her second single from her third solo album. The video was shot in real-time in one-take and was later uploaded to Gwen’s Vevo channel as the official music video for the single.
We recommend checking out an interview with director and collaborator Sophie Muller via Shoot Online where she gives insight on the making of the live television event. Pretty incredible.
2016 #AICPAwards Show Production Winner: @Target “First Ever Live Music Video With Gwen Stefani†by @wondros and @DeutschInc. @GwenStefani
— AICP (@AICProducers) June 9, 2016
2016 #AICPAwards Agency Art Direction Winner: @Target “First Ever Live Music Video W/ Gwen Stefani†by @wondros & @DeutschInc. @GwenStefani
— AICP (@AICProducers) June 10, 2016