We’re less than a month away from Gwen releasing her new album This Is What the Truth Feels Like and the media still seems to be buzzing about her latest music video for single “Make Me Like You”.
Excitingly, Interscope has nothing but positive things to say to Billboard about Gwen’s upcoming album saying that the pre-orders at Target alone have “outperformed the overall expectations of where we thought we would be by street date”, says Interscope’s Gary Kelly. He also shares that This Is What the Truth Feels Like has been topping the charts on Apple all week, too. Variety also reported that Gwen’s exposure during the Grammy’s telecast “received a 275% rise in total album sales”.
Billboard projects that “Make Me Like You” will debut in the Top 20 on the Digital Charts and has gained over 2 million views on YouTube. Headline Planet is also reporting that “Make Me Like You” sold over “56,106 paid US downloads during the February 12-18 tracking week”. Incredible!
Billboard posted a few inside details from the video shoot saying that Target spent roughly $12 million dollars on the live commercial event (more than $8 million on the air-time alone). The article says that many insiders knew of the risk with taking on such a big opportunity but it turned out being super successful and “a hugely impressive campaign for a number of reasons”. The event was huge not only for Gwen but for Target giving them “more than 3 billion media impressions to date for the campaign.”