Billboard has revealed that Gwen has signed on to a “multifaceted deal” with credit card company MasterCard beginning tomorrow, Monday, December 8. A new commercial is said to be hitting television soon which sees Gwen giving out “everything from a handbag to concert tickets”.
The major sponsorship deal “will include live events, support of her next solo album and upcoming projects with No Doubt, her first tour since 2007 and â€œPriceless Surprisesâ€ in markets around the world”. According to Billboard, pop superstar Justin Timberlake was the last spokesperson for MasterCard and had him showing “up unannounced on a fanâ€™s doorstep, and participated in other surprises in Canada, Turkey and Australia, among other markets.” Wow!
CMO for MasterCard Worldwide Raja Rajamannar says of Gwen, “[She] appeals not just to youngsters but to an older generation.” Joe Dimuro, President of the Frukt North America agency is predicting a surge in popularity in the next few months for Gwen. “Gwen does well in several international territories, particularly Asia Pacific, and thereâ€™s a high degree of notoriety and equity in her brand.”
We are really looking forward to seeing more of Gwen and are very proud and thrilled for her new adventure!
Photo courtesy of Billboard.