The article says that Wicked Style will hit stores November 1!
The Frisky — Gwen Stefani will launch five more Harajuku Lovers fragrances, called Wicked Style, Nov. 1. This time around, G and the Harajuku Girlsâ€”Love, Lil Angel, Music, and Babyâ€”are back in Tokyo on Takeshita-Dori, a pedestrian-only street where fashionable people go to chill, and are dressed in fashions that originated in Japanâ€”gothic Lolita, sweet Lolita, visual Kei, Kawaii, and OmotesandÅ girl. Gwen loves building a story for her Harajuku Girls perfumes as much as she enjoys creating perfume bottles that double as works of art. But whatâ€™s it like to create five fragrances at a time when it takes other celebrities years to create just one? A few other bloggers and I had the chance to chat with Gwen backstage at her L.A.M.B. spring 2011 fashion show, where she talked about the new Wicked Style fragrances, being a mom and designer, and her personal beauty choices.
Is it strange to work on five fragrances at once?
Itâ€™s really hard. I think perfume, in general, is really quite challenging. Itâ€™s so abstract. And you like something right away, but then you wear it and youâ€™re like, â€œOh my god, itâ€™s bugging me!â€ I think doing five at once is even worse, especially knowing you have the personality of each girl that youâ€™re trying to fit in the perfume and make it as true as possible to the personality of each name of the fragrance. So, yeah, itâ€™s crazy. But itâ€™s super fun. And itâ€™s also the greed in me. I love being able to say, â€œOh my God, Iâ€™ve got five new perfumes!â€ And they all kind of work together. Theyâ€™re all about being sweet and happy … I think they turned out really good this time.
How do you decide which Harajuku fragrance to wear, now that you have so many collections?
With everything, it seems like I always get into one thing and then I wear that until I burn out. And then Iâ€™ll go to the next. Like one day, Iâ€™m like, â€œOh my god, I love this.â€ And then the next day, Iâ€™m like, â€œWhy am I only wearing this one?â€ Iâ€™ll discover a new one and then Iâ€™ll be into that one. Thatâ€™s always how it is with everything.
Has having two kids changed the way you design clothes and fragrance?
I think it definitely affects my designing when Iâ€™m pregnant, for sure, because everything looks really tiny. Iâ€™m like, â€œOh my god, no, it really needs to be bigger! Itâ€™s too tight.â€
Fragrance for sure, as well, because your sense of smell is ruined when youâ€™re pregnant and it makes you want to puke when youâ€™re trying to smell these fragrances. I canâ€™t even wear perfume when Iâ€™m pregnant.
With the designing, I really wanted to start L.A.M.B. because I knew I wanted to have a family and wanted to be able to do something that I could do at home and feel creative and have a creative outlet, but have my kids around. Theyâ€™re there the whole time and they get a little annoyed when Iâ€™m having my meetings. But I like to be able to work and be with the kids at the same time. It was a plan I had a long time ago, and now Iâ€™m actually living it, so itâ€™s kind of surreal and sad at the same time that all that time has gone by and here we are. I have a five-year-old, no heâ€™s four, thank God. But yeah, itâ€™s going fast, but thatâ€™s the whole reason I started L.A.M.B. I knew that one day, hopefully, Iâ€™d have them.
What was your favorite fragrance growing up, and what memories are associated with it?
I didnâ€™t wear a lot. My mom really didnâ€™t wear a lot of perfume. She had Chantilly sitting on the toilet, or something. I can remember things like going to Save-On and wanting to get Tickle deodorant or Loveâ€™s Baby Soft, you know that kind of thing. But then I was really into those Rasta oils and things like that. And then when I started working at the makeup counter, thatâ€™s when I started discovering fragrance. At that time, it was all about Opium and Obsession, all those fragrances from the early â€˜90s, I guess. So thatâ€™s kind of my journey. And to be able to do my own fragrance was … I just never thought Iâ€™d do it. I always thought, â€œWhy would I have some fragrance named after me? Thatâ€™s silly. Why do people do that?â€ But then when I had L.A.M.B. it all kind of made sense. Kind of the reward of having a clothing line is having that fragrance. People had asked me for years to do things like that, and I was always like, â€œWell, Iâ€™m in a band. Why would I do that?â€ It didnâ€™t ever click to me, but now being able to do a line and have a fragrance and have clothes, itâ€™s all part of the layers of what you wear and it makes more sense. And I really enjoy doing it.
You obviously have a great design aesthetic; tell us a little about the perfume bottle design.
I really love that part of it. We developed a lot of things, as well, that never really came out, so you know how that goes. And I really enjoy that process; itâ€™s kind of a shame when that doesnâ€™t actually happen. But [for] the first L.A.M.B. bottle I just had the idea to sum up everything that I love, and the Rasta colors and they had just made that new logo in gold, and it really was just right where I was at at the time. To me, that bottle was so hot. I loved it. And these ones … I remember meeting with Coty the first time, saying that if I did Harajuku, it would have to be the girls. I think it was Avon, back in the day, who did those bottles we were inspired by. It was from when I was a little girl, they used to have something similar, but not as cool. It was a very vague memory, and I was like, â€œIt would be so cool if the bottles were like that.â€ I never thought that they would really do it. Itâ€™s such a big thing and I never thought theyâ€™d turn out so good as they did. And actually the big ones we had in the ad campaign, I have at my house, and Iâ€™m installing them. They look like Japanese art! They were really expensive.
You have a very signature look, the hair, the lips. If you had to pick one thing, what would you stick with?
Thatâ€™s really hard. I donâ€™t think Iâ€™ll be blond for the rest of my life. I donâ€™t know maybe I will be. I canâ€™t think any further ahead than after the show. You know, I donâ€™t always wear red lipstick. Because people think they see me everyday, but they donâ€™t. I change it up, but my husband really likes the red. So I probably have to keep the red because I want to keep the marriage.