Gwen Shares Her Excitement for Harajuku Hugs

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In a new article, Gwen says she is excited to share the new Harajuku Hugs collaborative line with Build-A-Bear (which debuted online in the UK yesterday). She says this is the first time the brand has designed clothes for stuffed animals and she hopes fans have fun mixing the styles together.

Build-A-Bear was also thrilled working with Gwen saying that her and her team are perfect for the brand and say the new collection looks perfect on the stuffed animals.

After a live Tweeting event being held tomorrow night, the line debuts in US stores and online on January 18.

Daily Finance — Build-A-Bear Workshop® and Harajuku Lovers will launch “Harajuku Hugs”, an exclusive line of fashions, beginning January 18 in stores in the U.S., Canada, United Kingdom and online at®. In 2005, music and fashion icon Gwen Stefani launched Harajuku Lovers – a brand that includes apparel, accessories, and stationary and reflects Gwen’s love of Japanese culture and pop art. The much anticipated Build-A-Bear Workshop Harajuku Hugs Panda and first installment of bear-sized apparel debuted to the public in the Build-A-Bear Workshop Valentine’s Day mailer.

Build-A-Bear Workshop and Harajuku Lovers will launch “Harajuku Hugs”, an exclusive line of fashions, beginning January 18 in stores in the U.S., Canada, United Kingdom and online at

“I’m so excited to share the Harajuku Hugs line with everyone. This is the first time we’ve had the apparel available for stuffed animals and I hope all of the fashion loving kids out there have so much fun mixing and matching all the different styles on their Harajuku Hugs Panda,” says Gwen Stefani.

Build-A-Bear Workshop has offered clothing and accessories for their furry friends since its inception in 1997. Throughout its history, the company has provided a fashion forward and relevant selection of stuffed animals, clothing, shoes and accessories; the new Harajuku Hugs brand is an extension of this tradition.

“We are so excited to work with Gwen Stefani on the exclusive Harajuku Hugs Panda and clothing assortment,” said Maxine Clark, Build-A-Bear Workshop founder and chief executive bear. “Our Guests love dressing up their stuffed animals in trendy clothing so this line is a perfect addition to our fashion collection. Harajuku Hugs clothing looks perfect on the Panda and is made to fit all stuffed animals available at Build-A-Bear Workshop.”

Guests can mix and match multiple looks and styles to create their own unique Harajuku look for their stuffed animals. In addition to the special Harajuku Hugs Panda ($20) with pink and heart details, the assortment of fashion-forward products includes a graphic hoodie ($7), heart dress ($13.50), top and skegging set ($13.50), “G I Love U” pajama set ($12.50), “G” purse ($6.50), bows ($2.50), slippers ($6.50), and a super cute pre-stuffed mini G doll ($5).

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