Gwen on Burton Collaboration and Prices

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WWD has shared some new information this morning in regards to the upcoming outerwear collaboration between L.A.M.B. and Burton Snowboards. The 10 piece collection, which debuts in early September online and in select Burton flagship stores, ranges in wholesale prices from $20 (beanies) to $180 (down jackets). Burton hopes that this collection will ignite future similar projects.

Gwen is quoted saying that working on this collaboration was “a new challenge” because “the clothing itself is really technical”. Gwen says that they worked really hard on the pants to make them “super flattering” also by mixing in her signature mix of masculine and feminine.

WWD — Mary’s little lamb may have been white as snow but Gwen Stefani’s new L.A.M.B. for Burton outerwear collaboration is all brash patterns and street-style details and will be hitting slopes come fall.

Making its debut at the SIA Snow Show in Denver, ending today, the 10-piece collection is set to begin retailing at Burton flagships and online at this September. Wholesale prices will range from $20 for an acrylic beanie to $180 for a down jacket. “The pieces are a unique mash-up of Gwen’s bold style combined with on-mountain functionality,” said chief creative officer Greg Dacyshyn, who hopes the collaboration will ignite other projects.

The line includes parkas trimmed with the designer’s signature Rasta stripes or houndstooth patterns, as well as punky details like oversize zippers and military quilting. “The clothing itself is really technical. We haven’t done that before so it was a new challenge,” said Stefani. “We worked really hard on the pants. You don’t think of snowboarding pants as being super flattering by nature so we tried to mix masculine and feminine, which we always do, and give them a really cute fit, then added a tuxedo stripe for that edge.”

2 Replies to “Gwen on Burton Collaboration and Prices”

  1. Don’t get TOO excited – list price will probably be double of those listed wholesale prices (which is standard in the apparel industry).

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