Gwen for Urban Decay and The Ultraviolet Edge

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Gwen is featured in a brand new campaign put on by makeup gurus Urban Decay in The Ultraviolet Edge, the brand’s “global initiative to empower women”. The company saw a chance to make a difference to get involved with different organizations that empower women. Urban Decay is teaming with Gwen (possibly having to do with her new line of lipsticks?) and other inspirational women in the industry to help raise their goal of $500,000 through the sales of their limited edition products that will benefit multiple charities that “embody the mission of The Ultraviolet Edge, and that have been verified and/or awarded by a third party.”

Urban Decay shares how you can recreate Gwen’s beauty look featured in the new campaign by:

• Enigma Eyeshadow Primer Potion
• Eyeshadow in Skimp (Naked2 Basics), Stark (Naked2 Basics), Nooner (Naked3) and Scratch
• Perversion Super-Saturated Cream Eyeliner and Perversion Angled Brush
• Perversion Mascara
• Strip Naked Flushed
• F-Bomb 24/7 Glide-On Lip Pencil
• F-Bomb Revolution Lipstick

Gwen looks gorgeous and we’re excited for both her and Urban Decay’s commitment in helping women all around the world.

Photo courtesy of Urban Decay. Thank you to Brige for sending in the news!

7 Replies to “Gwen for Urban Decay and The Ultraviolet Edge”

    1. Yes! I remember wanting to get my hands on Urban Decay ever since. This move totally makes sense and I was always curious if she was ever going to collaborate with them.

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