Music publisher Michael St. James Tweeted out yesterday night to everyone about the “upcoming Gwen Stefani onslaught” that is right around the corner. More curiously is he hinted to “a lot” coming from Gwen saying “its good” and the “definition of 360 deal”.
Gwen is rumored to be working on a third solo album due out just in time for the holidays. Though nothing still has yet to be confirmed, multiple artists are said to be working alongside her, including Pharrell Williams and Diplo.
Get ready for the Gwen Stefani onslaught. I've seen the future: it's good, its a lot, and it's the definition of 360 deal.
— Michael St James (@michaelstjames) July 29, 2014
Though new music seems inevitable from Gwen or No Doubt at some point soon, the Tweet may also be referring to her multiple projects happening this year including The Voice, L.A.M.B., Harajuku Lovers (including both a new fragrance and cartoon scheduled), Harajuku Mini, DWP and a rumored holiday collection with OPI. But according to Wikipedia, a “360 deal is a business relationship between an artist and a music industry company. The company agrees to provide financial support for the artist, including direct advances as well as funds for marketing, promotion and touring. The artist agrees to give the company a percentage of all of their income, including sales of recorded music, live performances and any other income. The business arrangement is an alternative to the traditional recording contract.”
Just a little more insight from the insiders on what to possibly expect.
St. James replied back to a fan saying that new music from Gwen is coming “soon” and couldn’t reveal anything more.
@sheikah_94 Soon. Soon. Can't ruin it. Ha !
— Michael St James (@michaelstjames) August 12, 2014