CNN has put together a nice article rating current celebrity fashion lines, and they have nothing but nice words to say about Gwen and her successful L.A.M.B. line. They praise her individuality and creating her own designs for her line. We couldn’t agree more that L.A.M.B. is truly authentic and oozes Gwen’s style and creativity.
CNN — From the multi-million dollar empires of pop-singers-cum-fashion-moguls P. Diddy and Jessica Simpson to the quietly shelved apparel of Lindsay Lohan and â€œSex in the Cityâ€ star Sarah Jessica Parker, the celebrity fashion game is rarely a predictable business.
According branding expert Tim Jeffrey, celebrity clothing brands are particularly mercurial because their success is so closely aligned to just one individual â€” whose popularity can slump at the drop of a finely tailored hat.
Itâ€™s a view shared by Bruce Ross, president and CEO of specialist marketing consultancy Celebrity Fashion Group.
Ross cites singers Gwen Stefani and Beyonce Knowles as stars with sturdy fashion credentials.
Stefani is an established style icon, he says, who was known for concocting her own designs long before creating her label L.A.M.B.