BTS Look at Gwen for Gx and L.A.M.B. Eyewear

Eyecare Business has shared a new behind-the-scenes video of Gwen raving and showing off her brand new eyewear collections for both L.A.M.B. and Gx set to debut in retailers on January 22.

We’re treated to a new interview on-set with Gwen where she shares that she’s always wanted to do a sunglasses line and finds that it appeals to a broader audience that may have followed her brands in the past. “I feel like I’m so clear on everything now”, Gwen says on the the release of the lines saying it feels so rewarding being able to design eyewear at this perfect time in her life.

On the L.A.M.B. eyewear, Gwen says that she wanted to create something that she would wear: stylish, good quality and cool. “Very simple, just stuff that I would like.”

Photo courtesy of TURA
Photo courtesy of TURA

Gwen describes the Gx collection as “colorful, youthful, playful with lots of attitude.”

When she was first approached by TURA, they sent over Gwen sketches of their ideas for the collections and she ran with them. Whatever small changes she had in mind in the designs, they were quick to alter just for her. Gwen praised her creative team and had a blast trying on different styles.

Gwen looks amazing in the feature and we’re so happy for her for this opportunity — and we can’t wait to get our hands on them!

5 Replies to “BTS Look at Gwen for Gx and L.A.M.B. Eyewear”

  1. Please please please make the Sweet Escape album cover glasses! Or even a fake more affordable version of the LV bindi sunglasses from the Wind It Up video!

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