L.A.M.B. and gx 2018 Eyewear Collections Available Now

Happy New Year, everyone! For the past few years, Tura has launched both new collections of L.A.M.B. and gx eyewear in early January and this year is no exception. The 2018 optical lines are now available and new photos of Gwen modeling select styles have been shared as well. You can check out photos from […]

Photos: Gwen On-Set for New Tura Shoot

Several people have been sharing photos of Gwen on-set for her new campaign for Tura, which manufactures both of her successful L.A.M.B. and gx eyewear lines. She has once again teamed up with Yu Tsai (whom most notably worked with No Doubt on their Push and Shove album artwork and previous Tura shoots) and we’re […]

Gwen Celebrates Launch of New Eyewear Collections with Rooftop Preview Party

Earlier this week, Gwen held a rooftop summer press preview party celebrating the launch of the newest eyewear collections from L.A.M.B. and gx and spoke with various media outlets about the lines. During the interviews, she talked about having to wear glasses for the first time after becoming pregnant with third son Apollo, taking inspiration […]

L.A.M.B. and gx Featured at Vision Expo East

A friend of our graphic designer Geo was able to take a couple of photos from the Vision Expo East convention happening in New York which currently has styles from the latest L.A.M.B. and gx collections on display. If you’re attending the conference, make sure to visit booth 1509 to check out the lines as […]

Sneak Peek at gx Junior Eyewear Collection (Updated)

The debut gx by Gwen Stefani Junior eyewear collection is launching soon and Tura has shared our first look at the kiddie line. The first junior line was inspired by Gwen’s son Zuma which come with interchangeable emojis and was first announced at Tura’s National Sales Meeting earlier this month in Los Angeles. Introducing gx […]

Gwen Attends Tura National Sales Meeting; Junior Line Launching Apr. 1 (Updated)

Update! Tura has shared a new video of Gwen surprising their reps while showing off her new lines for L.A.M.B. and gx on their Facebook page! // Gwen was back in Los Angeles this afternoon and was a guest speaker at Tura’s National Sales Meeting. Clips from the panel were shared on social media that […]

Gwen Chats with ‘InStyle’ About Eyewear Collections and Keeping Busy

InStyle shared a new interview with Gwen where they chatted wth her about her new eyewear collections and how she loves keeping busy. With The Voice right around the corner and her continued work as executive producer for Kuu Kuu Harajuku, Gwen continues to have a lot on her plate and she also gave fans […]

Update: Second Season of L.A.M.B. and Gx Eyewear Debuting Late Winter/Early Spring

Update! The upcoming collections of eyewear from L.A.M.B. and Gx are almost here and new photos from the campaign featuring Gwen are popping up in a few features. In a new interview with People, Gwen shares that she takes pride in how Tura uses high-quality materials in the collections and have maintained an affordable price. […]

Best of 2016: Year in Review and Looking Forward to 2017

As 2016 comes to an end, we’re looking back at another eventful year with highlights and featuring some of the band’s biggest moments and new projects to look forward to in the new year. This past year, Gwen made a triumphant return with her third solo album This Is What the Truth Feels Like which […]

L.A.M.B. Voted EyeVote Reader’s Choice Winners; Preview of New Photo Shoot (Updated)

Update! The new collections of L.A.M.B. and gx Eyewear will be featured in an upcoming :30 spot on Entertainment Tonight on Monday, January 2. Tura Inc. shared another new photo of Gwen promoting the spot which airs CBS at 7:30PM ET. We’re looking forward to the new lines which the brands teased to us this […]

Gwen Covers ’20/20′ Magazine for February

Gwen is on the cover of the February issue of 20/20 magazine which features more photos from her L.A.M.B. eyewear shoot and new interview. She discusses the debut collections from L.A.M.B. and gx and is looking forward to expanding the line and designing more eyewear in the future. The full issue is available to read […]

Gwen Reflects On Her Style and New Eyewear Collections (Updated)

Update! Gwen also spoke with Who What Wear about the upcoming collection in a new interview and how proud she is of her L.A.M.B. line after launching it in 2003. On the eyewear collections, Gwen said she designed the lines while using herself as a model. “I would fix them to make everything perfect—little details […]

BTS Look at Gwen for Gx and L.A.M.B. Eyewear

Eyecare Business has shared a new behind-the-scenes video of Gwen raving and showing off her brand new eyewear collections for both L.A.M.B. and Gx set to debut in retailers on January 22. We’re treated to a new interview on-set with Gwen where she shares that she’s always wanted to do a sunglasses line and finds […]

Instagrams: Sneak Peek at L.A.M.B. Eyewear Collection (Updated)

Update! Both L.A.M.B. and Gx have shared more photos of the upcoming sunglasses line which they posted are available starting January 22! They also said that they’ll be sharing more details soon on the collection. Hey, #LAMBLovers! Take a sneak peak of our BRAND NEW eye wear collection coming soon! Mark your calendars for January […]

Photos: Gwen for New Gx Eyewear Collection (Updated)

New campaign photos of Gwen modeling the upcoming debut line of Gx eyewear are here! She looks gorgeous in the few new two-tone frames popping with bright colors and tortoise shell flair. According to manufacturer Tura Inc., the frames are set to debut on January 11, 2016. They’ve also shared that Gwen has been rocking […]